Pre-Fall 2018: Florals to Love Now and Later

Picked straight from our pre-fall collection, our all-new floral prints are making hearts go boom – and it’s not hard to see why. Inspired by the romanticism of the AW18 runways, and hand-painted by us in our London design studio, these exclusive designs are making blooms feel fresher than ever before.  Need a closer look? Here are the florals that you’ll be loving now and later…

 

Florals: On the Runway

The AW18 runways had a blossoming romance with floral prints, with blooms in soft, muted shades flouring across the season’s statement pieces. Oscar de la Renta staged a fairy-tale fantasy with subdued watercolour prints on floor-grazing gowns, while Zimmermann took its inspiration from centuries past with artful blooms on Victorian silhouettes, detailed with unexpected 80s influences. Valentino, on the other hand, embarked on a full-blown love affair with large-scale florals on dusky designs that feel fitting for late-summer afternoons as well as early autumn days. One word: dreamy.

 

Focus On: The Print

The romantic tone of the runways served as the perfect springboard for the creation of our key floral print from the pre-fall collection. Hand-painted in our London studio by our talented team of designers, this exclusive print mixes the nostalgic and the new with vintage-inspired florals on the powdery pink hues that we’ve been loving for several seasons now.

 

From cross-body bags to mini totes and backpacks, it’s safe to say that this season’s signature bags are all getting in on the floral action. But don’t forget this: structured shapes are here to balance out pretty prints and super-soft colour palettes, giving the bags we need the most an updated aesthetic.

 

Focus On: The Embroidery

Prints aren’t the only way to wear this season’s favourite florals. Placed on pared-back pink, these sweet stitched blooms have an air of the ethereal about them, making them so right for big-deal occasions. We love.

 

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The Floral Edit >

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