Picked straight from our pre-fall collection, our all-new floral prints are making hearts go boom – and it’s not hard to see why. Inspired by the romanticism of the AW18 runways, and hand-painted by us in our London design studio, these exclusive designs are making blooms feel fresher than ever before.  Need a closer look? Here are the florals that you’ll be loving now and later…

Florals: On the Runway

The AW18 runways had a blossoming romance with floral prints, with blooms in soft, muted shades flouring across the season’s statement pieces. Oscar de la Renta staged a fairy-tale fantasy with subdued watercolour prints on floor-grazing gowns, while Zimmermann took its inspiration from centuries past with artful blooms on Victorian silhouettes, detailed with unexpected 80s influences. Valentino, on the other hand, embarked on a full-blown love affair with large-scale florals on dusky designs that feel fitting for late-summer afternoons as well as early autumn days. One word: dreamy.

Focus On: The Print

The romantic tone of the runways served as the perfect springboard for the creation of our key floral print from the pre-fall collection. Hand-painted in our London studio by our talented team of designers, this exclusive print mixes the nostalgic and the new with vintage-inspired florals on the powdery pink hues that we’ve been loving for several seasons now.

From cross-body bags to mini totes and backpacks, it’s safe to say that this season’s signature bags are all getting in on the floral action. But don’t forget this: structured shapes are here to balance out pretty prints and super-soft colour palettes, giving the bags we need the most an updated aesthetic.

Focus On: The Embroidery

Prints aren’t the only way to wear this season’s favourite florals. Placed on pared-back pink, these sweet stitched blooms have an air of the ethereal about them, making them so right for big-deal occasions. We love.

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The Floral Edit >

As we edge ever closer to AW18, we invited four of our favourite street style stars to show us how they’ll be wearing their top picks from the new collection at Accessorize, starting from now and right through to next season.  Scroll on for a sneak peek at our style insiders and get to know them (and their it-buys) even more with exclusive features, Q&As and more – coming soon on the blog and Instagram.

Patricia Batatas

Putting the pretty into our Instagram feeds with her dreamy dresses, London-based blogger Patricia Batatas (@peexo) is one to watch. Here, she shows us her take on mustard – the key colour trend of the moment – without straying from her personal sense of style. In love.

Danielle Ward

For a lesson in effortless cool, look no further than Danielle Ward (@littlefashbird). Cementing the theory that less is always more, the stylist, writer and social influencer takes a pared-back approach to next season’s trends – and we can’t wait to see more.

Naomi Ross

From free-flowing florals to punchy polka dots, there’s no doubting that Naomi Ross (@naaomiross) has a penchant for prints. We love how they’re the perfect base for the fashion blogger to trial next season’s iteration of paintbox brights – it’s time to take notes.

Yatri Pabari

Nobody does luxe quite like Yatri Pabari (@y.a.t.r.i) – and the proof lies in her Instagram feed. The fashion, beauty and travel blogger shows us how to stay true to style tastes while nodding to the new season – Pinterest-worthy inspiration, guaranteed.

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Get main-stage ready with blogger Maddie Bruce as she hits up the Isle of Wight Festival in three heatwave-ready looks.

1. She’s a Rainbow

It’s official: rainbow stripes have taken over our wardrobes. Bold, bright and mega mood-boosting, Maddie rocked the trend with a swishy striped sun dress, adding an extra splash of colour with embellished espadrilles. Oversized shades in clean white, straw accessories and simple gold jewels were on-hand to tone down the look to a tee. In love.

2. Show Your Shoulders

Here’s a lesson in effortless cool: unbutton a crisp white shirt to show off your shoulders, tuck into denim cut-offs and add on your favourite accessories. Simple, effective and so right for festival season.

3. White Hot

That cute little beach dress you wore on holiday can *so* work in your festival line-up – and Maddie knows it. Detailed with glam gold embroidery, this all-white mini is the only way to take on the heatwave – style it with cat-eye shades and a straw circle bag.

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Haven’t worn a hair accessory since primary school? Clear some space in your style line-up, stat. Jewel-encrusted barettes, super-sleek slides and all-glam grips are here to bring their A-game to SS18 and way beyond, making themselves known as the newest statement-makers on the block. Here are ten hair accessories to style up your strands.

1. Starburst Barette Hair Clip

2. Twinkle Barette Hair Clip | 3. Bead Cluster Barette Hair Clip
4. 2x Dahlia Hair Slides | 5. 2x Gem Hair Slides

6. Circle Inlay Barette Hair Clip

7. 2x Crystal Barette Hair Clips | 8. 4x Marble Hair Grips
9. Pearl Cluster Barette Hair Clip | 10. A Initial Hair Grips

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5 Instagram-Approved Hair Accessories

5 Essential Summer Bags

5 Catwalk-Approved Sunglasses for SS18

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Off to a festival and literally have nothing to wear? Hold it right there. Before you start panic-buying all the sequin capes (seriously though, how many is too many?), we’re here to give you the low-down on the three hottest festival season trends for 2018, ready to take your field-day ‘fits from basic to Boomerang-ready. So whether you’re camping out for the weekend, hitting up a one-day fest or jetting off to party under the sun and starry skies, here are the looks you need to know about.

1. Bohemian Girl

Going all-out boho for festival season is nothing new but let it be known that SS18’s style selection is cooler and crisper than ever before.  Prints are out and embellishments are in, with neon embroideries, swishy tassels and mirrored adornments adding all the wows to sun-bleached whites. Accessories come a little cleaner, with glam gold jewels and classic sunglasses making up the must-have extras.

2. Insta Glam

Want a festival ‘fit that is as fierce as you are? Stick to the statement-making styles that you know and love (a fringed jacket is totes an investment) and bring extra glam to your get-up with the accessories that were made to stand out in the main-stage crowd. Think high-gloss metals, sequins, tassels and bursts of bold colour, guaranteed to deliver all the Instagram likes.

3. Pretty Pastels

If you thought pastels were just for spring then think again. From lust-worthy lilacs and pinks to sugary shades of bubblegum blue, festivals are the perfect place for a sorbet supernova – and the best way to start is with a sweet-as sun dress. When it comes to the accessories, keep to the same palette or pick ‘n’ mix with clashing colours or, if you’re feeling extra, rainbow stripes – with this look, anything goes.

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6 Major Festival Season Looks for SS18

Glitter Festival Make-Up Tutorial with GoGetGlitter

How to Wear Bumbags

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Ah, sunglasses. Useful at a) shielding us from the sun’s rays, b) concealing post-weekend eyes and c) making us feel like actual VIPs even when we’re just at the supermarket, these warm-weather essentials have stepped up their style game for the new season, with our fave designers focusing in on high-fashion frames and stand-out shapes. Ready to cop an eyeful? Here are five catwalk-approved sunglasses for SS18.

1. Cat Lady

The all-time favourite accessory of old-school Hollywood starlets, cat-eye sunglasses have made a red carpet-worthy comeback for SS18. At London Fashion Week, Erdem showed us that vintage styling ruled supreme with exaggerated acetate frames, giving every ‘fit that straight-outta-the-50s feels. Team yours with tea dresses for pin-up vibes.

2. Sweet Heart

Heart-shaped sunglasses = fashion’s favourite new way to do novelty. Case in point? The Gucci runway at Milan Fashion Week. Proving that bigger is definitely better, these anything-but-subtle styles are making their mark on SS18 with oversized lenses and chunky frames. Pick a pair with asymmetrical styling for a high-fashion edge.

3. Retro Reborn

From bumbags to scrunchies, there’s no denying that SS18 has a thing for throwback fashion. And its latest obsession? Retro sunglasses. Soft oval shapes and thick white frames have the go-ahead from Marni, meaning we’ll be wearing ours with everything from cami dresses and sneaks to so-vintage swimsuits.

4. To the Extreme

Wanna take your sunnies whole new levels of extra? Enter the extreme cat-eye. Spotted on the Louis Vuitton runway at Paris Fashion Week, these wide-eyed wonders come with narrow-set lenses and amplified angles, delivering a fresh new take on the teeny-tiny pairs that have not long started the style rounds.  Opt for an all-black pair that’ll go with all your wardrobe faves.

5. The Aviator

Most commonly associated with 80s cop shows and, more recently, the off-duty looks of the Insta style set, aviator frames have returned with a few subtle tweaks to their classic shape. Take tips from Gucci and go for metal-rimmed designs with double nose bridges (so retro) and tinted lenses in supersized proportions.

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5 Essential Summer Bags
5 Instagram-Approved Hair Accessories
10 Straw Accessories to Add to Basket Now

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Got a summer wardrobe with more flowers than an actual garden centre (sorry not sorry) and kinda want your holiday get-ups to look the same? Yep, we’ve got you. From swishy beach dresses to swim-friendly bikinis, these petal-covered picks are here to put your suitcase selection into full bloom. Here are five fresh floral looks for the beach…

1. Bloom in Black

A black playsuit might not scream summer but add on a few florals, and you’ve got yourself a warm-weather winner. Say ‘see ya’ to any sort of sleeve and go for a halter-neck hun that’ll show off your shoulders, and give it an extra touch of SS18-ness with straw accessories.

2. High Summer

When it comes to the rest of your getaway ‘drobe, make a petal-print playsuit your summer go-to – both for its punchiness *and* easy versatility. Don’t wanna go for print? Choose a statement-making style in bold red that brings a bloom-clad nod to the trend with cute flower cut-outs.

3. Petal Prints

How to wear a floral bikini without going down the tropical route? Stick to pretty pink shades on dreamy white backdrops, adding an SS18-approved edge with tassels on everything. One straw hat later, and your Insta feed is officially on fire.

4. Mix and Match

Rather check out the sunset than head back to your Airbnb? Stay on the sands until the sun goes down with fresh floral separates that’ll work for the beach and the bar. Slip into a crisp white top with a Bardot neckline (hello sun-kissed shoulders) and a bloom-covered mini, finishing the look with a matchy-matchy straw bag. Florals have never looked fancier.

5. Sun Dressed

A floral maxi = the most major must-have in any summer wardrobe. Leave ditsy prints at home and go for made-you-stare styling with full-colour embroideries on shore-grazing lengths, adding on the statement jewels that’ll serve all the sunset looks.

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4 Must-Pack Beach Looks for SS18
5 Boho Beach Looks for Your Next Vacay
5 Ways to Go All-Out Tropical

The Holiday Shop >

If your collection of hair accessories basically amounts to the black hairband that’s permanently on your wrist (guilty), then prepare to broaden your style horizons. From scarves to scrunchies, meet the five Instagram-approved hair accessories as seen on some of our favourite bloggers, guaranteed to glam up your strands for summer days.

1. The Knot Bando

Bandos are back – and our second-day hair couldn’t be happier. Taking their inspiration from 70s’ styles, these knotted numbers are here to serve up all the vintage feels with glam geometric prints and dreamy blooms. The best way to wear one? Style it over a middle part like our Insta crush Natali Kabanova (@natali_kabanova) for those straight-outta-Woodstock vibes.

2. The Printed Scarf

Often associated with our nans, printed scarves are now the latest hair heroes on the block – as proved by fashion blogger Robyn Taylor (@phasesofrobyn). Graphic floral prints and geometric patterns with soft pastel accents are the styles to be seen in, giving plain ponytails a little extra swish this summer.

3. The Wired Headband

Bows, prints and all the pin-up vibes: yep, the wired headband is back. This time around, the throwback favourite is making the rounds with pretty florals that work just as well for hometown hangs as they do on holiday. Case in point? Globe-trotting gal Aya Stewart (@gipsea_echoes) rocking a printed pick with a pink kaftan, sandals and the breakfast of our actual dreams.

4. The 90s Scrunchie

The go-to hair accessory of school discos/playgrounds/all our Spice Girl dance routines, the scrunchie is back with a bite. Disco sequins, molten metallic textures and high-octane holographs make up this season’s must-haves, taking the place of the so-90s styles hiding in our childhood bedrooms. Take tips from Insta-babe Charlotte Fisher (@charlottefisher) and wear yours with a high pony.

5. The Bow Hairband

Again, if you haven’t worn a bow in your hair since your primary school days then rest assured that SS18’s offerings definitely won’t have you looking like you’ve time-warped your way back into Year Six.  Go grown-up with oversized bows in sleek satin like blogger Primrose Bigwood from @stylepetal, or add some pretty to your ponytail with dainty little picks in velvet.

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From straw to raffia, natural textures are the name of the game for SS18, instantly making our outfits feel more warm weather-ready – even if all we’re getting is 18°C (we’ll take it, guys, we’ll take it). And so, whether you’re hitting the beach, gearing up for festival season or just, y’know, hanging out with your home-girls at the weekend, here are the top ten accessories to add to basket right now.

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