Author Archives: Accz blog

Good Coverage: The Scarf Guide

When it comes to the tricky transitional months – come rain or shine these scarves punch well above their weight.

Read our ultimate guide to scarves for winter, summer, and all forecasts in-between.  From oversized styles to silky squares that double up as hair bows, these are the scarves to have on your radar (and in your drawer) when refreshing your transitional wardrobe.  

Lightweight scarves

The ultimate multitasker, a lightweight square silk scarf (or ‘foulard’) is a French girl fashion staple of for a reason.

Tie it around your ponytail, double it up as a headband, wear it tied loosely to the side (Parisian-style) or wrap it around your bag handles: the styling possibilities are endless. Featuring pretty patterns, florals and pops of pastel, these ones are the answer to your spring wardrobe refresh.

Midweight scarves

Need something with a little more coverage? With a pleat finish and enough length to double down on chillier days, these midweight spring scarves look just as good with your favourite jumper and jeans as they do with a midi dress and heeled boots.

Style up with statement jewellery, or down with loafers and loose silhouettes for off-duty days.

Heavyweight scarves

Fickle UK forecasts call for an all-rounder (and all-weather) scarf. Our pick? These colourful, supersoft blankets.

A classic check print is a crowd pleaser that will never go out of style, but when it comes to following the trends – spring greens are making way for neons and bright pastels. Fling around your shoulders to keep the chill at bay for al fresco drinks, or add them to your outerwear for a pop of colour.

Suit yourself: Swimwear for every shape

Your perfect silhouette is just a scroll away. Whatever your shape, these new season swimwear cuts, colours and combinations are here to make you feel amazing in and out of the water through summer, and for all your holiday plans.

Not sure where to start? Here we break it down for you in our guide to bikinis and swimsuits for every shape.  

BEST SWIMSUITS FOR:
Tummy control

Meet the most flattering swimsuit you’ll ever own (yes, really). These silhouettes and cuts are perfect for you if you’re looking for swimwear with some built-in tummy support.

Add definition to your waist with prints, ties or a touch of texture, and you’re ready to go.  

BEST BIKINIS FOR:
Small boobs

If underwiring = unappealing we’ve got you covered. From plunging to triangle, top off your poolside look with these small-boob friendly bikini tops.

Pair with pops of pattern, a nautical stripe or an XXL beach basket, and pretend you’re in St Tropez.

BEST BIKINIS FOR:
Big boobs

Not all big boobs require extra-strength support. But for a little more security, this twist-front bikini has your back (and front), with the bonus of thicker straps that can be removed to turn it into a bandeau.

For a more breezy-and-boho take, a wide band is your best friend to keep your bust supported and pool party-ready at all times. We love this festival-feel Ricrac detail set, with high-cut bottoms to match. 

BEST SWIMWEAR FOR:
Bambi poses

‘What is Bambi pose?’ We hear you ask. Basically, exactly what it sounds like: an Instagram trend where you sit with your thighs over your calves like a baby deer.

Universally the best way to show off your swimwear, if you plan to give it a go – pick a bikini worth showing off. This one-shoulder pastel pink style ticks all the boxes for pretty and practical, while this belted two-tone swimsuit taps into the retro revival.

Deep Dive into Spring 2024: Behind the Scenes

Drawing inspiration from the deepest realms of the ocean, our Spring 2024 collection takes its cues from the mesmerising shapes of underwater species, aquatic creatures and colourful reef life. Beautiful contrast detailing, bold colour blocks and stunning creative prints feature throughout.

To create our campaign set, we drew inspiration from the vibrant diversity of life found within sea forests. Boasting a greater diversity of plant and species than almost any other ocean community.

The set design featured a concise palette of turquoise with contrasting reds. Aged textures and marine projections helped create a feeling of discovering an abandoned underwater world.

Life’s a beach, and so are these bags

Sunscreen splotches, wet swimwear and sand on everything? Not anymore.

From statement stripes to easy-and-effortless raffia the everyday beach bag has had an upgrade in 2024. Meet the beach bags, totes and baskets that put the holiday in everyday.

WOVEN WONDERS

Best worn: breezing through Provencal streets in a sundress after lunchtime rosés (but it’ll also do for a trip to the park). Raffias, jutes and all things woven take the prize every season for most versatile staple, and these new season silhouettes are no exception.

Round, crossbody, slouchy or oversized: there’s a shape to go with every spring plan in your diary. Just add to breezy prints, bare shoulders and head-to-toe linen. *Chef’s kiss*

CUE: COLOURPOPS

Introducing the beach bag equivalent of morning sunshine. An antidote to any rainy day, these totes turn every hour into Happy Hour.

STRIPE OUT

Ready to earn your style stripes?

The ultimate work-hard play-hard pattern, this season’s take on stripe totes are the dream solution to office-to-off-duty dressing. Add to boxy tailoring to win Best Dressed Employee Of The Month, and dress down with pastels and Pimms come Friday afternoon.

READ MORE

Home or Away: How to Wear the Seashell Jewellery Trend

10 Woven Bags We Need for SS19

The Monochrome Accessory Edit by Laura Byrnes

 

The ABCs of Jewellery Stacking

Ready to learn the jewellery layering secrets of the style insiders? The obsession for stacking is showing no signs of slowing down, and thanks to our gold-plated and sterling silver collection of layerable earrings, necklaces and bracelets there’s never been a better time to get to grips with the ABCs of stacking.

From minimal ear stacks to layering necklace lengths and mixing and matching chains; learn how to make effortless stacking part of your everyday look.

A is for Arm Stacks

From boho beads to the classic tennis chain, the bracelet is a true stacking chameleon. We love mixing sterling silver with premium gold-plated designs from the Z collection for a look that can be dressed up or down for every occasion.

B is for Birthstones

A healing stone or birthstone is the perfect way to add extra meaning to your stack. Explore our semi-precious stones to incorporate a personal twist into your stacks that you can keep close at all times.

C is for Chains

Curating the perfect chain combination is the key to a necklace stack of your dreams. From snake chains to chunkier links, ropes and fine chains, start with two or three lightweight chains, and mix with a maximum of one or two heavyweight styles to keep your necklace stack balanced and clean.

Don’t forget to vary lengths with short, midi and maxi-length chains.  To draw the eye and bring dimension to your stack, add talismans, initials, discs or micro-pendants. Or make it totally your own with an initial necklace.

D is for Dainty Stacks

A natural companion to the Clean Girl Aesthetic trend sweeping TikTok, the dainty stack is your best friend when it comes to bringing polish to smart casual styling.

To achieve a more minimal aesthetic in your stack, stick exclusively to either sterling silver or real 14ct gold-plated. Plain studs, hoops, bracelets and chains from our Z and Sterling Silver range are made to be layered up together for a daintier look, while moments of detail can be added with a small motif like a minimal shell pendant or flower stud.

E is for Ear Stacking

Hoop earrings are high on the must-buy list, but when it comes to layering up several in one go, opt for mini huggies in slim and slender shapes to balance out your ears.

A plain gold or silver hoop makes instantly makes sparkling studs more daytime friendly (and transitions easily to evenings). Chunky gold drop-styles like these ones have soared to the top of the trend list, and look great paired up with plain studs, a crisp white shirt and your favourite jeans.

F is for Flawless Fingers

We can’t get enough of a stacking ring set (especially these). Mix and match to your hearts (and hands) desire; when it comes to ring stacking more is more and texture, shapes and gems are the key to layering up a more eclectic look.

Micro-gems and skinny rings look great stacked next to each other if you opt for several rings on one finger – we love pearls, beads and cubic zirconia for a touch of sparkle. After a more minimal look? Try combining plain gold or silver rings with twisted rope texture rings or asymmetric hammered metals for laidback luxe.

Read More

Meet the Style Insiders of AW18

Style Insider: Danielle Ward’s AW18 Picks

3 Resin Earrings We Can’t Stop Thinking About

Shop Z for Accessorize >

Shop Sterling Silver >

Shop Platinum >

Accessorize Spring Summer 2022: BTS

Take a look behind the scenes of the Accessorize Spring Summer 2022 shoot in LA.  

the campaign

This campaign captures a carefree summer of spontaneous moments. With never-ending and unexpected adventures coming to life after days fade to night.  

The West Coast bohemian girl was an inspiration, spending her days at city beaches before returning to the ‘crash pad’ houses where afternoons turn into late nights pool hopping and making mischief.  

 

 

She has a confident freeness about her and dresses for herself, and no one else. This relaxed and free-spirited style is reflected in our collection with mismatched patterns, textured accessories, and pops of punchy colour.  

 

Accessorize Spring Summer 2022 collection

Accessorize Spring Summer 2022 trends
Punchy yellow is a key theme of the season, as well as the Very Peri lilac of the year. You’ll also spot gingham and sunflower prints throughout the collection.
Accessorize Spring Summer 2022 trends
We’ve taken everyone’s favourite everyday piece as inspiration for accessories. Paired with simple style staples, double denim is a must this season.

Trending accessories like gold chains, nostalgia-inspired jewellery and silk scarves have been stacked and styled in many way – showing you can make the trends your own with the Accessorize Spring Summer 2022 collection. 

Our best-selling styles have even had a cool-girl update, like the Lexi Swimsuit and Leo Tote Bag that have been refreshed with bold new season prints and updated colour schemes.   

 

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Shop the collection now

 

 

Thank You For Helping Support The British Asian Trust

On Saturday 8th May we joined forces with Monsoon to donate 10% of all UK online sales to the British Asian Trust’s ‘Oxygen for India’ Emergency Appeal. 

Together we raised over £30,000 for Oxygen for India Emergency Appeal. We wanted to thank all those who made a purchase, helping make this possible and share with you an update from the British Asian Trust below. 

warning: this video shares some images that you may find upsetting  

It was incredibly important for our brands to support the British Asian Trust in raising money to purchase emergency oxygen to support the immense national demand during the COVID crisis. Over the past four decades, our brands have built a unique bond with communities in India, it is where our brands were born. Today, it continues to be where many of our products are crafted by our artisanal partners.  

Read more about the British Asian Trust’s mission here.

Sending Support to India and our Artisan Partners 

We’re doing all we can to offer support to India, who are in the midst of a humanitarian crisis.

Monsoon UK and Accessorize UK will be donating 10% of all online sales on Saturday 8th May to British Asian Trust’s emergency appeal, Oxygen for India, who are raising money to purchase emergency oxygen to support immense national demand.

Over the past four decades our brands have built a unique bond with communities in India, it is where our brands were born. Today, it continues to be where many of our products are crafted by our artisanal partners.  

The emergency appeal is raising funds for oxygen concentrators – an alternate devices to oxygen cylinders that continually recycles oxygen from the air and delivers it to the patient.

Together, with local partners in India, British Asian Trust are rapidly deploying oxygen concentrators them to hospitals and patients that need them most. 

A donation of £50 will provide oxygen for 40 patients struggling to breathe, £450 will provide low-flow oxygen concentrator to help 900 patients and an £830 donation will provide high-flow oxygen concentrator to help 550 of the most seriously ill patients.

For more information on the British Asian Trust or to make a personal donation and show your support to India, click here.   

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Shop new in

 

 

Our Role Models: Naomi Walkland

Naomi Walkland is a Marketing Director at Bumble, the popular women-first dating and networking app. She currently leads the strategy across Europe, Middle East and Africa, managing teams and strategies to grow Bumble’s community and empower more women to make the first move.

What does IWD mean to you?

At Bumble, we truly believe that every day is International Women’s Day and that we need to work to empower women not only once a year but in everything they do. Bumble encourages  women to take control of their dating lives by helping them to make the first move, set the tone for conversations and ultimately create more meaningful connections.

Features such as our photo verification for profiles, a ban on unsolicited lewd images and most recently a ban on body shaming ensures that we create a safe, empowering environment for women to date. This comes from a place of wanting to challenge the status quo and the traditions that tell us what relationships are supposed to look like and how women are meant to behave. I really resonate with that idea and women choosing what success looks like for them in life, in work and in love.

Tell us what it’s like being a woman within the tech industry? And what challenges have you faced? 

I studied Social Anthropology and don’t have a ‘typical’ marketing or tech background. I didn’t actually set out working in tech, but found very quickly that the clients that I liked the most were tech profiles so I started seeking them out. I love the pace of working in tech brands, it’s innovative and you have to identify and adapt quickly to behaviours that you’re seeing amongst your community.

This pace is definitely not for everyone but there is also amazing opportunity in how quickly brands like Bumble can adapt. Even think about the last year, and how drastically lockdown restrictions changed the way that people are dating and how people were connecting with each other. We’ve spent a lot of time trying to understand and help our community navigate this new world of dating. This includes learning how to use our in-app video, voice and audio note features to add to your virtual dating or introducing new features to help people easily communicate how they are comfortable meeting: virtual only, socially-distanced, or socially-distanced with masks. It’s exactly these kinds of quick responses that make roles in tech exciting and really rewarding.

Why is it important to celebrate other women’s achievements? 

I think it’s important to celebrate and mark everything – not just the successes and achievements but also the challenges and the failures. My mother taught me the importance of celebrating other women from a very young age, and it’s something I feel very passionately about, but it’s equally valuable to recognise the small wins.

We’re continuously conducting research into behaviours and feelings to gain a deeper understanding of our community, so we can find meaningful and effective ways to help them. After discovering that more than 3 in 4 Black people in the UK do not see themselves represented in mainstream stories and images of dating, we created a campaign called #MyLoveIsBlackLove to better represent the breadth of black love across the UK. We shared different stories of what Black love means to British actors, musicians, artists, comedians, journalists and people who use Bumble, because we have a role to play in how our community, particularly millennials, think about love and relationships.

The campaign isn’t going to change the world, but growing up in London, I saw so little of myself reflected in images of love and relationships that I consumed. So these are small wins, and if this inspires just one young Black girl to feel empowered to make the first move then it is a step in the right direction.

What advice would you give to your younger self, having the knowledge you have now?

One of my favourite quotes is from Eleanor Roosevelt, “Remember, no one can make you feel inferior without your consent.”. It’s important to know that no one can knock you down without you permitting them to do so.

I’d also tell myself to read EVERYTHING. News, fiction and non-fiction books, think pieces, leaflets, whatever, absorb it all and provide yourself with the knowledge to create your own opinions and values.

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Read more of our Role Model Series 

Jenny Halpern Prince, CEO & Founder PR Agency, Halpern

Chelsie Collins & Kristelle Levy, Founders of Blondie’s Kitchen

Susie Ma, Founder and CEO of Tropic Skincare

 

Our Role Models: Susie Ma

Susie Ma is the Founder and CEO of Tropic Skincare, a multi award-winning, scientifically-backed, plant-based and cruelty-free beauty brand. Celebrated as one of the UK’s most successful female entrepreneurs, she was named EY’s Entrepreneur of the Year and is recognised as a Forbes 30 Under 30 honouree.

Named as the UK’s fastest-growing beauty brand for five years running by The Sunday Times Virgin Atlantic Fast Track 100, Tropic Skincare’s success is an evident accolade for Susie’s own drive and determination.

What does IWD mean to you?

IWD (or Women’s History Month) to me is all about empowerment. The fight for equality is far from over and we have a long way to go to make the world a fair place for females, especially in communities and countries far less privileged than our own.

This month serves as a reminder that we must be bold and we must stand up for what we believe in, even in the face of adversity. It’s a lot easier to accept things the way they are than it is to question the status quo and make a stand, but there can be no change without challenge. This occasion reminds us that we have the power to instigate that change, as women have for years before us and hopefully will continue to do long after we’ve achieved a more equal society – there will always be somebody’s corner to fight.

Tell us what it’s like being a woman within the beauty industry? And what challenges have you faced?

The beauty industry itself is actually better than most when it comes to gender equality and it celebrates women on the whole, but what I found most frustrating when starting out was particularly relevant to my position as a businesswoman and entrepreneur, as suppliers and associates often didn’t take me seriously. I actually had a supplier mess me around and attempt to price me out – right at the start of our Tropic journey–  because he said that he didn’t see the business going anywhere.

Why is it important to celebrate other women’s achievements?

The only way to move forward as women is to move forward together, and there are still so many communities which exist today that still don’t allow women the same rights and opportunities as men. Taking time to celebrate women simply uplifts the entire gender and empowers everybody, no matter their background – it allows the whole world to turn around and take a look at what women can do when they are given the space to reach their full potential. Every time we celebrate another woman’s accomplishments, we reinforce the message that women and girls can do anything they put their mind to if they are given the same resources and chance in life as their brothers and fathers.

What advice would you give to your younger self, having the knowledge you have now?

Believe in yourself and don’t let anybody else determine your self-worth. Invest time and energy into things that interest you and you’ll find it a lot harder to fail at what you do.

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Read more of our Role Model Series 

Jenny Halpern Prince, CEO & Founder PR Agency, Halpern

Zara Simon, Jewellery Designer 

Chelsie Collins & Kristelle Levy, Founders of Blondie’s Kitchen

 

 

Summer Accessory Trends to Wear Everywhere

The summer accessory trends last year were all about above the keyboard dressing – a term I’d be pretty happy never to hear again. This summer, we’re seeing a nod to nostalgia, a passion for feel-good finds and an obsession with bold colour (don’t worry, animal print is still around too)

Summer accessory trends

homage to holidays

We’re dreaming of far away beaches and nautical getaways – and we don’t think we’re alone. Whether we can or can’t get away this summer, your accessories can offer a nod to your fave summer vacations, think anchor motifs, shell earrings and beach market charm bracelets.

in a ruffle

We’re going to be real frill-seekers this season (sorry, not sorry). Think dresses and swimsuits adorned with ruffles that are chic not childish. 

bright pink

We’re all about joyful dressing and what better than head to toe dressing in pink – think Villanelle’s pink tulle masterpiece and every SS21 runway. Pair your pinks with fresh white or a bold tan accent to break it up and add a modern touch.

feel good colours

After a year of living in neutral sweats and activewear (we know we aren’t the only ones!) we’re grabbing anything colourful to brighten up our wardrobes. If you’re a little afraid of colour, dip your toe in with colour pop jewellery or bright shoes or a bag. On the other hand, if you’re all about more embrace colour blocking to avoid looking like a rubiks cube.

Colour us happy

wild wild love

Good news is that animal print is certainly not going into hibernation. It’s all about tiger print this season – and leopard, it’s the coolest of cool cats. Make it a chic look paired with a black swimsuit (no beach needed) and cat-eye sunglasses…

We’re Feline fine

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Shop all summer pieces

Explore our gorgeous gold vermeil collection

Our Role Models: Chelsie Collins & Kristelle Levy

Chelsie Collins and Kristelle Levy are the founders of Blondies Kitchen, the UK’s first and only milk and cookies bar. These professionally trained chefs and best friends were inspired by American-style cookies on a trip to New York. The duo joined forces back in 2016, on a mission to bring the taste of America back to London, and have since built up an army of UK and international superfans.

Kristelle has always worked in restaurants and was head chef at a restaurant in Primrose Hill for over two years. Chelsie was a cookery writer for BBC Good Food, starting as a cookery assistant, testing all the recipes for the magazine and producing hundreds of recipes for the site.

What does IWD mean to you?

To us, IWD means celebrating all the phenomenal women out there. Whether you own your own business, you’re a female entrepreneur, employee, or simply just a GO-GETTER – every woman deserves to be celebrated on international Women’s Day and every other day in between.

Tell us what it’s like being a woman within the food industry? What challenges have you faced?

It’s perceived by many that women in business are less confident to go into powerful roles and would rather look for something less senior. Even in certain fields, like ours, it is certainly male dominated. However, with confidence and as you grow as a person within your industry, those barriers go. It all starts with your mind and the sooner you realise you are worth it and you are valid, the better. You have to prove it to yourself before you prove it to someone else.

We’ve faced many challenges along this journey. With dreams of expanding our business, we initially applied for a stall in Topshop, but they rejected us. We were incredibly upset and I remember saying: “Obviously, it’s not a good idea. If Topshop doesn’t like it, then nobody will”. One thing we’ve learnt through this process is to always keep learning everyday and be sure to take on all feedback and constructive criticism.

However, we didn’t let that discourage us and on our first day at our Old Street pop-up, we sold 500 cookies by lunchtime and couldn’t keep up with demand. We would work 7am to 7pm and although it was incredibly exhausting, it was the most fulfilling experience of our lives. Fast forward to September 2017 and we launched our flagship concession in Selfridges. What seemed like a challenge wasn’t a rejection but in fact a redirection for something greater.

Not everyone will believe in your vision at first but as we always say to each other, you can’t buy the experience we’ve had, and it’s true. The learnings have been endless, and we learn something new every day. Obstacles come in all shapes and sizes, but we always find a solution.

 

Why is it important to celebrate other women’s achievements?

As a female founded business it is extremely important that we celebrate and also champion other women’s achievements – for us there is no stronger unity than when women stand together to support each other. For IWD 2021, we teamed up The Princes Trust to support the Change A Girls Life Campaign, with 25% of sales from our cookie roles going towards supporting young women in the UK. The Princes Trust recently reported that more than 78% of those who lost their jobs at the start of the pandemic were women and two-thirds were between the ages of 18 and 34.  With those statistics in mind, it has never felt more necessary to celebrate other women’s achievements because there is power in unity and support.

Earlier this month we sat down with two friends who also run a successful business to celebrate international women’s day and spoke through some of the challenges we have all faced as female business owners. It was gratifying to sit down and reflect together on where we had all come from. It’s always good to celebrate one another because supporting another woman’s success and acknowledging her achievements will never dampen your own.


What advice would you give to your younger self, having the knowledge you have now?

If we could give advice to our younger selves, we would tell them that it’s okay to take baby steps before running. You need to build strength to walk, then crawl and then run. Every start-up has its struggles and hard work will always pay off as long as you remain committed to the vision.

The other thing we would tell our younger selves is to trust the process. Obstacles come in many shapes and sizes however, there is always something that can be learnt. Asking for help is key, we have continued to take on board all the feedback that we are given – learning never stops! And finally, to believe in what you are doing and one day you might be doing it full time!

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Read more of our Role Model Series 

Jenny Halpern Prince, CEO & Founder PR Agency, Halpern

Zara Simon, Jewellery Designer