Sunscreen splotches, wet swimwear and sand on everything are a thing of the past – as an everyday staple of your summer wardrobe, your beach bag deserves to be just as on-trend as your swimwear.
From statement stripes to easy-and-effortless raffia the everyday beach bag has had an upgrade in 2024. Meet the beach bags, totes and baskets that put the holiday in everyday.
WOVEN WONDERS
Best worn: breezing through Provencal streets in a sundress after lunchtime rosés (but it’ll also do for a trip to the park). Raffias, jutes and all things woven take the prize every season for most versatile staple, and these new season silhouettes are no exception.
Round, crossbody, slouchy or oversized: there’s a shape to go with every spring plan in your diary. Just add to breezy prints, bare shoulders and head-to-toe linen. *Chef’s kiss*
CUE: COLOURPOPS
Introducing the beach bag equivalent of morning sunshine. An antidote to any rainy day, these totes turn every hour into Happy Hour.
STRIPE OUT
Ready to earn your style stripes?
The ultimate work-hard play-hard pattern, this season’s take on stripe totes are the dream solution to office-to-off-duty dressing. Add to boxy tailoring to win Best Dressed Employee Of The Month, and dress down with pastels and Pimms come Friday afternoon.
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